Times are not easy for internet advertisement creators. They are blocked by both internet users and browser developers.
Hence, it is worth doing everything possible so that no one and nothing can hide from your creatives. How can this be done? Read all about it below.
The beginnings of the internet were crazy times, and content had as much in common with aesthetics as “Game of Thrones” mixed with South American soap operas. Everything was flashing, making sounds, and generally looked like an amusement park. What’s interesting is that there are still companies that make their advertisements this way. Perhaps they think that in these times of subtler communication, they will stand out this way? Hard to say but one thing is certain: AdBlock users choose this solution because they are annoyed by ads.
The particular reason for using plug-ins that block ads are banners that cover content. The biggest crime is to prepare a heavy advertisement that loads when the user starts reading content. They will stop reading because a creative for advertising washing detergent will cover whatever they were reading, and then they will install AdBlock.
The case is similar with banners that play a sound after loading. Yes, they still make those! Imagine that you are trying to relax after a long day, wishing to check the latest news, and you are attacked with a song about a yoghurt. No wonder – such practices encourage people to block advertisements instead of actually buying the product. Ads that move along as you scroll or creatives that are completely unrelated to the website they are displayed on are equally as irritating.
The problem of invasive ads is huge, and this is evidenced by the fact that Google decided to block the worst of them in Chrome. Google asked its users about the most irritating ads in a survey. The results can be easily predicted; users are annoyed by ads that delay page loading, cover most of the screen or ads that make browsing difficult.
In the desktop version of Chrome, four types of creatives were blocked, while in its mobile counterpart, as many as eight types were blocked!
Furthermore, many people block banners on their own. Advertisement creators cannot ignore it any longer while website owners (who make money from ads) should carefully analyse advertisement forms that are published on their pages. They should also come to the conclusion that the only solution is to choose aesthetic, light, and non-invasive ads.